How to Plan a Social-Ready Wedding
In the world of wedding planning, every detail matters. Nives Malvestiti, with her experience and creativity, transforms each wedding into a unique event. For over three years, she has collaborated with ContentLove to showcase her events through vertical content, improved social media communication, and to reveal what goes on behind the scenes of a luxury wedding.
Who is Nives Malvestiti
Based in Bergamo and Milan, Nives Malvestiti is a wedding planner who combines creative passion with flawless organization. Her philosophy centers on attentively listening to the couple, designing weddings that reflect their personality and desires. Beyond creating unique events, she offers training courses for aspiring wedding planners, sharing her expertise and professionalism.
The collaboration with ContentLove
The partnership with ContentLove spans multiple levels: from producing professional vertical content to managing advertising campaigns for courses and services, and targeted lead generation for future couples. Each shoot is captured with 4K cameras, professional video editing, and color correction, with all content delivered within seven days. This ensures Nives always has fresh material for social media—even during the off-season—maximizing visibility, engagement, and potential virality.
The wedding of Raissa and Momo
One of the most iconic events documented was the wedding of Raissa and Momo, two influencers who discovered Nives through social media. After seeing her videos, they chose Nives for her passion and for the transparency with which she showcases the work behind every wedding—a clear differentiator from planners who don’t communicate their process.
The ceremony and reception were captured through live and post-produced vertical content, conveying the emotion and meticulous attention to detail that define Nives’ approach.
The benefits of social-ready content for wedding professionals
Social-ready content allows stories to be told in an authentic, dynamic, and immediate way. For wedding planners, it’s a powerful tool to showcase their work, stand out in the market, and attract new clients. The professional approach of ContentLove guarantees high-quality materials, ready to publish and use strategically throughout the year.
The aalue ofiIntegrated communication
The collaboration between Nives Malvestiti and ContentLove is a perfect example of an integrated communication project: vertical content, social media management, and advertising campaigns work together to highlight a wedding planner’s professionalism and present every wedding as an exclusive experience.
The result? Increased visibility, new contacts, and a communication strategy that continues to deliver excellent results year after year.